Mobile Marketing – Test and Learn
We’ve been talking about mobile marketing for over a decade now, yet we still don’t see the mass adoption for marketers to include mobile in their marketing mix. The share of marketing dollars toward...
View ArticleWhat’s a QR Code?
It’s simply a graphic device, similar to the ever-present UPC code, currently referred to as a “quick response” or QR code. The term describes any 2-D bar code that can be encrypted with large amounts...
View ArticleWhat we’re looking forward to at 2012 CES
This week a small cadre of AMP’s most tech-minded individuals (nerds) will be going to the 2012 International Consumer Electronics Show in Las Vegas. And fortunately for all of you, what happens there...
View ArticleMobile: It's Not About Us. It's About Them.
Mobile Shopping YOY Growth Back in September, AMP’s blog post, ‘2013 Holiday Shopping Season Predictions‘? reported that mobile is believed to contribute to 38% of in-store sales by retailers, and 53%...
View ArticleBack to School Keeps Mobile Cool
There are conflicting results being published as to when consumers will begin their back to school shopping, but despite timing, there is one topic that everyone seems to agree on: the number of...
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